Senior Performance Specialist (Ecommerce & DTC)

As the Senior Performance Specialist for Ecommerce & D2C, you will be working across a market leading tier one brand within the technology industry. The Performance Specialist is responsible for client planning, strategy and tactics, collaborating with the Performance Manager to execute world-class campaigns that drive performance in innovative and meaningful ways.

• Setup or create paid/organic performance campaigns across display, search, social media, video, native, programmatic ads channels/platforms and Clients’ own media (Website & App/Marketplaces/social media channels/Pages/Shops) as per plan approved by Clients.
• Monitor and optimize the performance campaigns to ensure the best outcome of the ads spending
• Analyze the campaign data and suggest any changes to the plan if needed for better results.
• Prepare campaign reports and data visualization as required, including achieved vs. Target KPI’s, analysis and suggestion for next period
• Take part in the campaign planning stage as guided by direct supervisor:
• Clarify the campaign objective & KPIs
• Collect data for planning stage from various resources such as clients’ previous campaigns, suppliers, publishers, industry reports
• Perform necessary research for planning such as keyword analysis, website audit, channel analysis, etc.

• Actively follow and update on changes to all platforms for performance marketing which have direct impact on daily tasks
• Attend all training conducted by direct supervisor and coaching/sharing sessions at department and company level
• Take turn to present any updates/trends to the Performance team as required

• University/College graduates majoring in Marketing/Business/Mathematics
• At least 01 -02 years experiences working with Marketplaces (Lazada, Shoppe, Tiki)/ Tiktok Shop/FB Ads & Google Ads/Retail Media & understanding about Ecommerce and Ecommerce tools/dashboard such as Looker Studio, Keyword planner, Tiktok Shop Insight, Marketplaces Insight, Google Analytic/MMP are advantages, but will receive training and need to follow standard process.
• Strong data & analytical skills are a must
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
• Open minded and willing to learn
• Able to work independently and balance multiple tasks
• Ability to work in a fast-paced environment
• Positive, enthusiastic, hardworking, and a team player

Ho Chi Minh City Dentsu X Full time Fixed Term Contract (Fixed Term)