Senior Sales Coach

1. Purpose:

The Senior Sales Coach plays a pivotal role in enhancing sales effectiveness and driving

business results through strategic coaching, sales force behavior transformation, and capability

development. This role goes beyond training—it's about elevating sales leaders and frontline

teams to deliver sustainable performance and exceed commercial targets.

2. Key Responsibilities:

2.1 Sales Coaching & Capability Development

• Design and deliver high-impact coaching programs for sales leaders and frontline team

aligned with business objectives (especially for new hires).

• Diagnose performance gaps and behavioral bottlenecks across the sales team;

implement tailored coaching solutions.

• Embed a coaching culture through on-the-job coaching, feedback, and continuous

development plans.

2.2 Sales Leadership & Target Management

• Act as a strategic partner to group managers in pushing KPIs and growth targets.
• Analyze sales metrics to inform capability strategies and drive measurable impact.
• Work alongside Sales Management to support performance acceleration initiatives.

2.3 Sales Behavior & Team Dynamics

• Provide expert insights into sales behavior trends, motivations, and team dynamics to

influence leadership decision-making.

• Develop programs that shift sales mindset, drive accountability, and foster a high-

performance culture.

2.4 Stakeholder Engagement & Relationship Building

• Build trust-based relationships across all levels of the sale team.
• Serve as a credible coach and thought partner to sales leaders, gaining influence

through strong interpersonal and consultative skills.

2.5 Thought Leadership & Personal Branding

• The role of promoting and influencing core values and organizational culture across the

sales force.

Experience:

• Minimum 10 years of experience in sale roles
• At least 6 years of experience in sales management (preferred senior-level, eg, regional sales manager, senior sale manager…).
• Proven track record in coaching high-performing sales teams with demonstrable business results.
• Solid understanding of sales ecosystems in industries such as education, finance, banking, or insurance (preferred)..

Skill & Knowledge:

• Deep expertise in sales coaching frameworks (e.g., GROW, CLEAR,...) and adult learning principles.
• Strong strategic thinking and ability to link coaching to business KPIs.
• Excellent communication, facilitation, and relationship-building skills across multi-layered sales teams.
• High emotional intelligence and influence; able to work with diverse personalities and leadership styles.
• Strong personal brand and credibility as a coach and business partner.

Education:

• Bachelor’s Degree or higher
• Coaching certifications (e.g., ICF, NLP..) (preferred)

Other Requirements:

• Highly adaptable and flexible to a fast-paced environment.
• Willingness to travel frequently.