I. MAIN DUTIES:

1. Lead development and implementation short term trade promotion program to achieve business objectives

Work closely with Sales manager/ Regional sales managers/ MBI manager to conduct regional analysis to identify opportunities in maximizing business performance, build trade campaign aligned with topline directions.
Develop and implement trade promotion campaign to drive achievement KPIs at retailer level (volume, share, coverage)
Pre-& post promotions evaluation through: estimated ROI, market feedback as well as market data readings when applicable.
Ensure team members understand and align the strategy and key objective.
Frequent study market trends and customers insight to deliver the initiatives for trade campaigns.

2. Budget and spending management

Monitor proposed and actual trade spending with monthly budget to drive achievement of price and net sales target.
CM-driven proposal through developing related tools and materials (routine cost, ROI, etc.)

3.Ensure promotion payment procedure to be on-time in-full

Manage execution plan with internal function and wholesalers to payment on-time in-full
Manage implementation plan with 3rd party vendors to produce and monitor the usage and innovation of payment items/ services/ tour.

4. Ensure process complied to internal/external procedure requirement

5. Lead, engage, coach & develop the Brand Activation team

Engage, coach & develop people to assure good and effective functioning of team and succession planning
Stir the innovation thinking to the team

REQUIREMENTS:

1. Educational Qualifications

2. Relevant Experience

3. Leadership Competencies

Brand Activation Superintendent

Employer Branding Assistant