Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
Background requirements
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
- Influencer & Affiliate Partnership Management:
- Identify, recruit, and build strong relationships with relevant influencers, KOLs, and KOCs across all platforms.
- Maintain ongoing communication with partners, ensuring engagement and motivation to promote the brand.
- Develop and execute influencer and affiliate marketing strategies to drive brand awareness and sales
- Content Strategy & Brand Alignment:
- Work closely with internal teams (marketing, creative, and product development) to create influencer-driven campaigns that align with the brand's messaging.
- Provide content guidelines and strategic direction to ensure brand consistency across influencer-generated content.
- Oversee influencer content approvals, ensuring compliance with brand standards and advertising regulations.
- Platform & Industry Knowledge:
- Maintain a strong understanding of platform features, algorithms, and best practices for influencer marketing.
- Monitor changes in the Multi-Channel Network (MCN) landscape in Vietnam and leverage opportunities accordingly..
- Provide insights and recommendations based on data-driven analysis of platform performance and engagement metrics.
- Performance Analysis & Optimization.
- Track and analyze the performance of affiliates and influencer-driven campaigns, measuring key KPIs such as engagement, conversions, and ROI.
- Provide reports and insights to the commercial and financial teams for performance evaluation and budget allocation
Background requirements
- Bachelor’s degree in marketing, business or communication related.
- 3+ years of experience in affiliate marketing, influencer marketing, or digital partnerships, preferably in the beauty or lifestyle industry
- Strong understanding of social media trends, platform algorithms, and digital marketing best practices.
- Leads through influence, collaboration and persuasive, dynamic communication skills.
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