RESPONSIBILITIES:
The Senior PR & Communications Executive is responsible for enhancing Savills' brand reputation and market presence through strategic public relations and communication initiatives. This role requires a seasoned professional with extensive experience in PR and communications within the real estate industry. The successful candidate will work closely with senior leadership and cross-functional teams to deliver impactful communications that support Savills' business objectives
RESPONSIBILITIES:
1. Strategic Planning and Execution:
- Develop and implement targeted PR and communication plans that align with Savills' business objectives.
- Set clear KPIs and metrics to evaluate the success of communication campaigns.
2. Public Relations:
- Build and nurture relationships with key media contacts, journalists, and industry influencers.
- Manage media outreach, including drafting press releases, organizing press conferences, and preparing media kits.
- Serve as the primary point of contact for media inquiries and act as the company spokesperson when necessary.
3. Marketing Communications:
- Oversee the creation of engaging and persuasive content for various marketing channels, including digital, print, and social media.
- Ensure consistency in brand messaging and visual identity across all communication materials.
- Develop and manage integrated marketing campaigns to promote Savills' services and offerings.
- Working closely with different stakeholders to ensure marketing activities align with the business' goals
4. Stakeholder Engagement:
- Develop and implement stakeholder engagement plans to protect the company's reputation.
- Provide timely and effective communication during communication issues.
5. Internal Communications:
- Enhance internal communication strategies to improve employee engagement and information dissemination.
- Collaborate with HR to develop communication initiatives that support company culture and employee satisfaction.
6. Event Management:
- Plan and execute corporate events, including product launches, press events, and industry conferences.
- Ensure events are aligned with the company's brand and communication objectives.
7. Market Research and Analysis:
- Stay updated on industry trends, competitor activities, and emerging PR and marketing technologies.
- Use insights to refine and optimize communication strategies.
8. Budget Management:
- Develop and manage the PR and marketing budget.
- Allocate resources effectively to maximize ROI on communication activities.
REQUIREMENTS:
- Education: Bachelors in PR, Marketing, Communications, or related field.
- Experience: At least 2-5 years in PR and marketing, preferably in real estate. Proven success in strategy development, media relations, content creation, and team management.
- Technical Skills: Knowledge of PR tools, social media management, and Microsoft Office.
- Skills:
o Strong media relations, strategic thinking, and crisis communication.
o Expertise in content writing, PR writing (media statements and press releases), and social media content.
o Budget management experience.
o Fluent in English and Vietnamese.
Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you for our company's recruitment purpose. You may send your queries or request for support concerning our personal data processing activities to email: info@savills.com.vn. To better understand our personal data processing practices, please visit https://vn.savills.com.vn/footer/privacy-policy.aspx to the full Notice on Personal Data Processing of Savills Vietnam Company Limited.