Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
Assistant Sales Manager will play a key role in driving revenue growth and expanding the client network across the construction, mining, water, energy, and drone technology sectors. The role involves spearheading sales efforts for existing and newly launched events, while cultivating strong relationships with both current and prospective clients.
KEY RESPONSIBILITIES
- Lead domestic and international sales activities for assigned projects, achieving sales targets and contributing to event growth.
- Identify clients’ needs, maintain the relationship (mostly with senior positions) & increase the revenue with existing clients, deal with day-to-day clients’ requirement.
- Search and evaluate new prospects, build up exhibitor database and business pipeline, market research and develop relationship with potential clients to expand the customer network and company’s market share in local industry
- Conduct market research, analyze competitors, and support the development and positioning of new event concepts.
- Develop and maintain relationships with senior-level clients, industry associations, and government stakeholders to enhance event visibility and strategic reach.
- Coordinate with internal departments (Marketing, Operations, Finance) to ensure seamless event execution and top-tier customer experience.
- Participate in brainstorming sessions for new show development, bringing data-backed insights and business leads.
- Monitor sales performance, prepare reports, and recommend improvements for overall commercial success.
- Report directly to and support the Senior Event Manager in various strategic and operational matters.
Qualifications
- Minimum 5 years of experience in B2B sales, preferably within the exhibitions or event industry.
- Industry knowledge or professional background in construction, mining, water, energy, or UAV/Drone technology is a strong advantage.
- Exceptional communication, negotiation, and client relationship skills.
- Proficient in market research, sales strategy, and lead generation.
- Strong command of English and confident presentation abilities.
- Goal-driven, resilient under pressure, and collaborative in team settings.
- Proactive, resourceful, and passionate about sales excellence.
- Able to work under high pressure
- Target oriented and teamwork
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
