The purpose of this role is to develop detailed product strategy, high-level requirements and a product roadmap that serves as an input to the technology teams to develop and deliver the product.
As a Digital Partner at Dentsu, you will serve as the strategic leader for digital transformation across a portfolio of key clients. You will drive end-to-end digital integration – across media, performance, commerce, martech, and data – ensuring our clients unlock growth and business value. This is a senior leadership role responsible for deepening client partnerships, leading digital innovation, and accelerating dentsu’s future-forward capabilities in the Vietnam market.
** Client Leadership & Strategic Advisory
Job Description:
Role Purpose
As a Digital Partner at Dentsu, you will serve as the strategic leader for digital transformation across a portfolio of key clients. You will drive end-to-end digital integration – across media, performance, commerce, martech, and data – ensuring our clients unlock growth and business value. This is a senior leadership role responsible for deepening client partnerships, leading digital innovation, and accelerating dentsu’s future-forward capabilities in the Vietnam market.
Key Responsibilities
** Client Leadership & Strategic Advisory
- Serve as the senior digital lead for key clients, offering strategic counsel across media, performance, and commerce.
- Build and maintain trusted relationships with senior client stakeholders, including C-level executives.
- Co-create long-term digital roadmaps with clients to drive innovation, efficiency, and measurable business outcomes.
** Digital Innovation & Integration
- Champion digital-first thinking across all media planning and activation efforts.
- Leverage Dentsu’s capabilities across performance, paid media, programming, content, and analytics to deliver integrated digital solutions.
- Stay ahead of digital trends and proactively introduce new tools, technologies, and best practices to clients.
** Team Leadership & Collaboration
- Partner closely with Practice Leads (Performance, Programmatic, Search, Strategy) and Brand Leaders (dentsu X, iProspect, Carat) to deliver high-impact work.
- Guide cross-functional teams to ensure digital workstreams are aligned with strategic goals and executed flawlessly.
- Mentor and grow internal talent, fostering a strong digital mindset within the broader team.
** Growth & Commercial Accountability
- Identify and drive opportunities for organic digital scope growth and upselling.
- Manage revenue forecasts and profitability for digital scopes within your client portfolio.
- Support new business development as a digital strategy lead in pitches and proposal development.
Qualifications & Experience
- 8–12 years’ experience in digital leadership roles, ideally within a media agency or consultancy.
- Strong understanding of digital media channels and platforms: performance marketing, search, programmatic, social, and ecommerce.
- Proven success in leading digital transformation projects or campaigns for major clients.
- Strong commercial acumen with experience in revenue growth, P&L oversight, and strategic planning.
- Excellent communication, leadership, and stakeholder engagement skills.
- Fluent in English; Vietnamese is a strong advantage.
Why Join Dentsu Vietnam?
- Lead digital transformation for top-tier brands across industries.
- Work in a collaborative, innovative, and fast-paced agency environment.
- Gain exposure to regional best practices, training, and a network of digital experts.
- Be part of a global agency group with a strong commitment to talent and growth.
Location:
Ho Chi Minh City
Brand:
Carat
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
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