Senior PR Specialist

Working location: Ocean Park - Gia Lam - Ha Noi

We are looking for a sharp, proactive and detail-oriented Senior PR Specialist to join the Vinschool Marketing and Communications Team. This is a strategic content-based position focused on storytelling, project execution, and delivering impactful communication within a large-scale education system.

I. I. Job Description

1. Strategic Content Development

• Develop and deliver strategic content across multiple platforms (articles, video scripts, infographics, social posts, newsletters...) that highlights Vinschool‘s educational achievements, values, and student success stories.
• Proactively identify storytelling opportunities from within the system – including academic milestones, school events, student excellence, or cross-functional initiatives.
• Know how to “dig deep”: independently source accurate and compelling information from schools, departments, and internal databases.
• Ensure messaging is aligned with the school’s vision, values, and long-term positioning.
• Collaborate with the design, digital and admissions teams to launch content campaigns across key channels (Facebook, YouTube, email, website, PR kits...).

2. Campaign Planning & Project Execution

• Plan and manage complex communication campaigns with multiple stakeholders across the school network.
• Be responsible for turning briefs into actionable plans: outline approach, define objectives, timelines, content needs, and deliverables.
• Monitor timelines, troubleshoot issues, and ensure quality output under deadlines.
• Deliver clear, data-informed post-campaign reports and suggest improvements for future campaigns.

II. Requirements:

• At least 2 years of relevant experience in Communications, Content, Marketing, or Education – preferably in dynamic, structured environments.
• Bachelor’s degree in Journalism, Communications, Marketing, International Business, or equivalent. Candidates with international education are highly preferred.
• Strong content creation skills: exceptional writing, creative storytelling, and concept development across formats.
• Demonstrated ability to manage multi-channel campaigns and coordinate with diverse stakeholders.
• Sharp problem-solving & information-sourcing mindset: can think logically, ask the right questions, find the right people/data, and propose effective solutions.
• High attention to detail and strong project ownership – doesn’t just "execute", but understands what success looks like.
• Fluent English (IELTS 7.0+ or equivalent).
• A team player with excellent communication, time management and collaboration skills.
• Experience in large-scale organization and/or in the education sector is a big plus.

III. Benefits

• Negotiable, competitive salary
• 13th-month salary bonus, KPI bonuses, and annual salary review.
• Attractive leave policy including summer break, end-of-term breaks, in addition to standard annual leave and public holidays as prescribed by law.
• Working time: From Monday to Friday
• Meals provided at the canteen.
• Annual company trips.
• Employee discounts when using services offered by Vingroup member companies.
• 30% tuition discount for employees’ children enrolled at Vinschool.
• Opportunity to work in a professional, dynamic and challenging international education environment;
• Chances to learn and grow by working with the world’s leading educators.

Safeguarding and Student Welfare

Vinschool is committed to high safeguarding standards and promoting the welfare of all the students in our care and those who work in the school. All appointments are subject to satisfactory references, identity check, qualification verification checks and DBS/Police Background Certificate (or equivalent).