Strategic Brand Planning Consultant

Mô tả công việc:

(Mức lương: 11 - 46 triệu VNĐ)

1. Market Research

• Conduct market research to assess market opportunity, identity customer behaviors and insights
• Keep knowledge at the forefront of current and future industry thinking
• Constantly keep up to date with products and services, industry innovation and thinking, media owners deals/offers and apply knowledge to support team in delivering brilliant client solutions
• Provides research and analysis to manage various issues that arise in the execution of the tactical media plan
• Research and summarize existing identity/creative graphic design for references of creative teams

2. Brand & Media Plan Development

• Assist B&C Director in creating and supervising brand plans: brand strategy, brand positioning, generating brand idea, naming and messaging of new products
• Collaborate in activities such as forecasting, brand/ product positioning, creative concepts, collateral creation and packaging
• Collaborate in accessing and analyzing internal brand’s information from top leaders of client’s brand
  

3. Develops and maintains the tactical Media Plan

• Working with the B&C Director, as well as implementation groups, develops budget allocations across media, media mix scenarios
• Provides day-to-day direction to implementation groups for the tactical plan
• Work collectively with B&C Director to generate innovative and on brief integrated media solutions
• Develop ideas that will bring the strategic concept alive in all media channels
• Help to develop media strategy in line with the overarching comms strategy while demonstrating creativity, innovation
• Help to develop launch programs to drive brand awareness and product penetration

4. Client services

• Assist in the development and execution of pricing, media plan pitching, reimbursement and contracting strategies & implementation.
• Provide exact brief and direction to development teams

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

Attractive & negotiable salary based on skills and experience
24/7 AON health insurance
Live and work in Eagle team culture of NDH Consulting

Yêu cầu bằng cấp (tối thiểu): Đại Học

Yêu cầu công việc:

• Bachelor's Degree in related field.
• Basic Skills

+ Solid understanding of new brand development and existing brand management & renovation, experienced with management & allocation of across media channels

+ Understanding of owned/earned/paid channel management

+ Experienced at both brand strategic planning and execution

+ Exposure to and understanding of creative conceptualization, brand idea’s generation and media mix planning

+ Previous foreign media agency experience

Personal Specification

+ Solid brand communication skills across all levels

+ Analytical

+ Project management experience

+ Strategic thinking

+ Strong interpersonal and presentation skills

+ Creative and innovative thinking

+ Planned and organized – attention to detail, good sense of art

+ Strong interpersonal skill, good at managing client relationship

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Marketing,Media Planning,Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo