Communications Planning Specialist

Job Description:

Key Responsibilities

• Work closely with the Head of Communications Planning to develop data-informed audience journeys and campaign approaches

• Conduct in-depth audience, media, and keyword research using tools like GWI, Milieu, Google Insight Finder, and others

• Translate data and trends into actionable insights for communications planning

• Assist in crafting planning decks and frameworks for both internal and client-facing

  purposes

• Monitor evolving media consumption and consumer behavior to feed planning strategies

• Support internal knowledge management, reporting templates, and planning

  documentation

• Collaborate with Strategy, Media, and Client teams to ensure alignment across disciplines

• Handle ad-hoc, cross-functional tasks in a fast-paced and often ambiguous environment –

  flexibility is a must

Qualifications & Requirements

• 3–4 years of experience in communications/media planning, audience research, or consumer insights

• Proficient in research and planning tools (GWI, Milieu, keyword analysis, etc.)

• Strong analytical mindset with attention to detail

• Flexible and open-minded when working across dynamic and evolving briefs

• Highly organized, methodical, and accountable

• Good command of English (reading, writing, and internal communication)

• Proficiency in PowerPoint and Excel

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