Regional Content Marketing Executive

Description

Purpose of Role
We are seeking a dynamic and creative Regional Content Marketing Executive to support and implement content strategies across five international schools in Southeast Asia. This role plays a vital part in driving brand visibility, engagement, and enrolment by developing compelling, on-brand content that reflects each school’s unique identity while aligning with the group’s overarching brand strategy.
ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities
Content Creation & Storytelling

• Support and produce high-quality content for digital platforms including websites, social media, email newsletters, and paid campaigns.
• Support in developing engaging stories and visual assets that showcase student life, academic excellence, parent testimonials, events, and teacher profiles.
• Coordinate photo and video shoots at each campus, ensuring consistent brand representation.

Social Media Management

• Plan, schedule, and manage content calendars for each school’s social media platforms.
• Monitor and report on engagement metrics to optimise performance.
• Respond to comments, messages, and community interactions in alignment with school tone and guidelines.

Website & SEO

• Review website content regularly to ensure information is accurate, consistent, and aligned with brand standards across all school pages, coordinating with relevant teams for updates where necessary.
• Collaborate with the digital team to optimise content for SEO and user experience.

Campaign Support

• Support enrolment and brand awareness campaigns by providing content that drives engagement and conversions.
• Liaise with graphic designers and digital teams to ensure content is visually aligned and strategically targeted.

Collaboration & Coordination

• Work closely with school-based marketing and admissions teams to gather content, feedback, and insights.
• Align content strategies with the regional brand direction and school-specific priorities.
• Support execution of group-wide initiatives such as open days, alumni campaigns, or academic highlights.

Branding

• Ensure all schools consistently reflect the ISP brand across all communications, including tone of voice, visuals, and messaging.
• Support schools in updating content and materials in line with ISP brand guidelines and group-wide campaigns, providing guidance as needed.

Reporting & Improvement

• Provide regular reports and recommendations for improvement.

Skills, Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2+ years experience in content creation or digital marketing, preferably in education or lifestyle sectors.
• Excellent written English with strong storytelling skills.
• Proficient in Canva, Adobe Creative Suite, or other design platforms.
• Familiarity with social media tools (e.g., Meta Business Suite, Later, HubSpot).
• Strong photography and videography skills are a plus.
• Highly organised, proactive, and comfortable working across multiple locations and cultures.

ISP Leadership Competencies
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

• Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
  

• Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
  

• Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.

• Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
  

• Resilience. Can deal with setbacks and challenges calmly and effectively.
  

• Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
  

• Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
  

• Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
  

• Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.

• Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

• Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
  

• Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.
  

• Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
  

• Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.

ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.